Updated: Apr 23
No matter what business you're in, your website is your most important asset, so you should always strive to make it the best that it can be. It takes a lot to create a great website, but if you're using the following three strategies then you're on the right track!
1. Include a subscribe button
You should always have an option for your website visitors to subscribe to your business. This allows you to follow up with your website visitors at any time to remind them what your small business is and what you have to offer. Otherwise, your visitors will leave your site and could completely forget your business exists. Capturing email addresses allows you to follow up with website visitors time and time again to keep your business top of mind.
Even if you don’t have an e-mail marketing strategy in place, it’s important to capture your visitor’s contact information so that you can reach out to them once you do have a plan in place.
Once you have a list of subscribers, you can follow up with them by sending them an e-mail about your new products, upcoming events, helpful articles, or a newsletter recapping all of the work your small business has done. Whatever it is, it will get their attention and remind them exactly what your business is and why they subscribed in the first place.
2. Be mobile-friendly
Your website might look amazing on your desktop, but how does it look on mobile? When you try and cram an entire website into a tiny screen, elements shift and move around to accommodate the new screen size. This can cause your website to look completely different than what you intended and can sometimes look very unprofessional. Nearly half of website traffic comes from mobile, so it’s important to make the experience as user-friendly as possible for mobile visitors.
One way to help create a clean, professional look is by cutting back on the content that’s displayed on your mobile site. You shouldn’t have to share every page and every element on your mobile website. Just stick to the basics. What do you want people to quickly and easily capture from your website? Keep that and cut the rest.
3. Set up Google Analytics tracking
If you don’t have Google Analytics tracking in place on your website, then you’re missing out on a lot of really great, free information on your website visitors. Google Analytics tracks and reports all of your website traffic to show you how many people are visiting your site, which pages they’re visiting, where they’re coming from, and so much more.
You can spend days analyzing your website data, but you can also quickly understand who your audience is and what they’re drawn to on your website. This will give you great, reliable insight that can inspire you to edit your web content or give you ideas for new content. Either way, it’s incredibly valuable.
Setting Google Analytics up on your site is easy, and it’s completely free (seriously). Give it a try!
If you need help improving or creating your small business's website, then let's chat! Jessica Ann Marketing helps small businesses create kick-ass marketing strategies that are right for them.